Distinguish between cost leadership and differentiation strategies. Is Essay

Distinguish between cost leadership and differentiation strategies. Is it possible for a company or business unit to follow a cost leadership strategy and a differentiation strategy simultaneously - Essay Example Focus put on the cost leadership approach and differentiation strategy; this paper looks at the differences and the simultaneous working together of the two (Porter & Tanner 2012, pp. 12). Cost leadership strategy is the method by which a firm sets out becoming a low-cost producer in the industry. The cost advantages accrue from different sources depending on the structure of the industry. It may comprise the pursuit of economies of scale, preferential mobility to raw materials and the propriety technology. Low-cost producers tend to find and exploit all the sources of cost advantage. A firm that achieves and can sustain the overall cost leadership is above the average performer in the industry. Such company can command the prices near or at the industry standard (Porter & Tanner 2012, pp. 26). On the other hand, differentiation strategy is the method by which a firm seeks uniqueness in the industry. The distinctiveness is along some of the dimensions widely valued by the buyers. The procedure selects one or a number of attributes that majority of the customers in the industry perceive as significant. Companies in this category exceptionally position themselves to meet the identified needs of its clients. The exclusivity of this strategy is where the company rewarded with a premium price for its uniqueness (Porter & Tanner 2012, pp. 76) It is possible for the company to follow a cost leadership while it follows a differentiation strategy at the same time. Though it does not work for every company. A good example of an organization that can embrace the two approaches together is the Toyota corporation. The Toyota produces quality cars at low price accompanied by differentiating strategy. For example, the introduction of luxury brands of BMW cars and the Mercedes-Benz new series (Porter & Tanner 2012, pp. 138). Some scholars such as Porter argue that cost leadership and differentiation approaches are irreconcilable. A

Maternal and New born care Research Proposal Example | Topics and Well Written Essays - 1000 words

Maternal and New born care - Research Proposal Example During the pregnancy, proper care should be taken to ensure no complications are encountered and in case of any problems, they should be handled with urgency. After childbirth, the issue of newborn care then comes into play concern about the newborn health, nutrition and development. In rural and peri-urban populations in India, proper maternal healthcare is not adhered to during pregnancy. Due to this, children are born with numerous health complications. The mother may die or lose the child. Majority of these take place because of the lack of access to adequate information on proper maternal health. There also exist a lot of cultural beliefs and practices that hinder the women from accessing heath services and information from health care providers. There is also the problem of high level of poverty that limits the amount of disposable income that can be spent on medical care. Matters concerning health need to be handled with a certain level of urgency especially those involving maternal health and newborn health. Most of the problems encountered have very simple solution but the absence of adequate information among folks in rural and peri-urban settlements is causing devastating health effects. Knowledge particularly on proper maternal nutrition is lacking. Folic acid is an important variety of the vitamin B9. Extremely water-soluble and in occurs in the natural state as folate. In fortified foods, folate occurs as folic acid. Folic acid is important for a pregnant woman it aids in proper growth and development during pregnancy (World Health Organization, 2003). It significantly diminishes the probability of a baby being born with any defects. These defects always mainly occur to the brain and the spinal code. Folic acid achieves this through the development of the neural tube. Consuming a diet-containing vitamin B9 reduces the chances of getting any de fects by up to seventy