Environmental Changes Scanning for Business -Samples for Students

Question: Discuss about the Environmental Changes Scanning For Effective Business. Answer: Any organizational environment depends on few external and internal factors. Proper scanning must be implemented in order to develop an effective business (Wheelen Hunger, 2017). The organizational environmental scanning can be defined as the collecting, interpreting and evaluating the subjective and factual information within the external and internal environment of the organization in order to identify the threats and opportunities for the organization. An effective environmental scanning also includes the consumer analysis, product innovation and industry analysis. Scanning of the external and industry environment can be done through the PEST analysis and Five Force analysis. This essay will analyze the scanning of Coca-Colas external and industrial environment and how the company is responding towards these factors in developing a globally successful business. Coca-Cola is in the 64th position the Fortune 500 list of 2017 (Fortune.com, 2017). Coca-Cola has been dominating the beverage companies in the world for many years. The following analysis of Coca-Cola external and industry environment will help to understand its huge profit generative strategies. The company sells various products like Coca-Cola, Sprite, Fanta, Diet Coke, water, diet coke, juice and health drinks (Coca-Cola, 2017). The environmental scan includes the monitoring, disseminating and analyzing the environmental factors in order to understand how Coca-Cola grew to be a leading brand in the soft drink industry. Scanning of external and industry environmental changes Coca-Colas scanning of external environment factors can be categorized as micro and macro environment. The type of external environment has great contribution over the companys business strategies, performance and decision making is considered as the macro environment. The customers, market trends, suppliers and competition create the micro environment. The economic, social, technological, legal, environmental and political factors influence the macro environment. The internal environment is consisted of management, production competency, inter organizational communication and coordination. A systemantic PESTLE analysis OF Coca-Cola will help to understand the scanning process of the companys external environment (Ho, 2014).. Figure: PESTLE Analysis of Coca-Cola (Source: Made by Author) Political Coca-Cola has to go manage several political issues in its home country as well as in the foreign countries. The international groups, the political scenario of certain countries or regions and lobby groups proves influence strongly. USs invasion of Iraq led to the movement named one day without Coca-Cola caused great loss for the company. The Gaza attack also resulted in hampered business of Coca-Cola in Turkey (Timmons, 2014). Economic This factor proves to be uncontrollable for the company. The tax rates, interest rates, countrys economic growth, labor cost, exchange rate of currency control the economic factor of the companys business. 20th centurys economic crisis has affected Coca-Cola global business greatly. In 2014, Venezuelas the fall in currency rate decreased Coca-Colas revenue by 55% (McGrath, 2015). (Source: Forbes, 2017) Social The consumers health consciousness is rapidly growing and they are looking for more refreshing options with better health benefits. The drink has proven to be potential of causing obesity or heart diseases, which led to significant change in soft drink consumption habit (Gertner Rifkin, 2017). The consumption of Coca-cola has been declined in last few years. Figure: Soft drink consumption decline Source: (HuffPost, 2014) Technological The technological advancements have resulted in newly developed machineries. Coca-Cola is utilizing more of these machineries to bring best quality of products. Coca-Cola is applying such technologies coupling with innovative marketing strategies to ensure more productivity. The packaging system is also adapting newer technologies and making it more attractive for different range of customers. Legal Coca-Cola ensures that all the legal requirements related to customer health and safety, production-distribution and employment are met. The Food Safety or Federal acts of USA are followed by the company (Coca-Cola, 2017). The company does business all over the world, so it should regularly evaluate ad update all the legal factors regularly. Environmental As water is necessary in the manufacturing process of Coca-Cola, the water accessibility is a great issue for the company. The company has to abide by all the environmental laws. In developing countries the soft drink manufacturing costs less also the regions with humid and hot climate can be helpful for the companys business. Five force analyses by porter can be used to scan the environment of the industry. Figure: Porters Five Forces Model in Coca-Cola (Source: Made by Author) Threats of Competitors There are so many powerful soft drink companies like PepsiCo and Cadbury. PepsiCo dominates certain regions of the America and generated more revenue from Coca-Cola regarding the customer loyalty, even PepsiCo stands higher than Coca-Cola (Team, 2016). Threats of new company The new entrants are incapable of creating strong pressure in the beverage industry. Coca-Cola is world famous brand and maintains a strong distribution channel all over the world. The cost for warehouse, labors and vehicles are also high and fixed rate, which could be difficult for the new companies to deal with. Threat of substitute companies For Coca-Cola substitutes like water, coffee, sports drink possess great threat. The baby boomers are showing this trend more. The substitutes are offering many varieties which are satisfying the diverse consumer taste. The caffeine of Coffee and the healthier products of energy drinks are creating strong threat for Coca-cola. Suppliers threat The majority of the bottling industry of USA and Europe is controlled by the Coca-Cola Enterprises and Coca-Cola only owns few percentage of the company. Coca-Cola launches new products at certain interval; so many products often make the supply chain system complicated. Buyers bargaining power The restaurants, stores or grocers mainly buy the soft drink products. They control the bargaining as large stores buy large amount of their products. If the number of the consumers gets decreased, the power of the buyers gets stronger. Coca-Cola must evaluate and consider consumer behavior to manage the buyers. Conclusion The scanning of the external and industrial environment of Coca-Cola has highlighted few important issues and how the company is resolving them. The scanning is helping the company to identify the problems inside and outside the organizational structure. Coca-Cola is applying various business strategies and management skills in order to manage a stable and productive environment which ensures its great effective business. References Brands: The Coca-Cola Company.The Coca-Cola Company (2017). Retrieved 8 August 2017, from https://www.coca-colacompany.com/brands/the-coca-cola-company Fortune 500 Companies 2017: Who Made the List. (2017).Fortune. Retrieved 8 August 2017, from https://fortune.com/fortune500/list/ Gertner, D., Rifkin, L. (2017). Coca?Cola and the Fight against the Global Obesity Epidemic.Thunderbird International Business Review. Ho, J. K. K. (2014). Formulation of a systemic PEST analysis for strategic analysis.European academic research,2(5), 6478-6492. McGrath, M. (2015).Currency Swings Take The Air Out Of Coca-Cola Fourth Quarter Profit.Forbes.com. Retrieved 8 August 2017, from https://www.forbes.com/sites/maggiemcgrath/2015/02/10/foreign-exchange-takes-the-air-out-of-coca-cola-fourth-quarter-profit/#72daa54384f4 Public Policy Engagement - The Coca-Cola Company. The Coca-Cola Company (2017). Retrieved 8 August 2017, from https://www.coca-colacompany.com/investors/political-engagement-policy Team, T. (2016).How PepsiCo Is Improving Its Brand Loyalty.Forbes.com. Retrieved 8 August 2017, from https://www.forbes.com/sites/greatspeculations/2016/03/16/how-pepsico-is-improving-its-brand-loyalty/#7658c2c31555 The Decline Of Soda In 1 Chart. (2014).Huffington Post India. Retrieved 8 August 2017, from https://www.huffingtonpost.in/entry/soda-decline_n_4808978 Timmons, H. (2014).Israels attacks on Gaza are leading to Coca-Cola boycotts.Quartz. Retrieved 8 August 2017, from https://qz.com/239722/israels-attacks-on-gaza-are-causing-coca-cola-boycotts/ Wheelen, T. L., Hunger, J. D. (2017).Strategic management and business policy. pearson

Complicity With Orientalism World Writing †Myassignmenthelp.Com

Question: Discuss About The Complicity With Orientalism World Writing? Answer: Introducation The book Dreams of Trespass: Tales of Harem girlhood written by Fatima Mernissi describes the story of a girl of the Moroccan Harem (Mernissi, 1995). The girl who is the protagonist of the story questions everything she observes and at first it may seem that the questions that the girl is asking has no importance at all because it is just the things a child is interested to know about the world. However, it can be observed after some time that her questions are about the harem life and the frontier or boundary is the main unit that is slowly shaping her life as well as her insight (Mernissi, 2015). She operations the answers to her questions, what she observed that in a harem questions are not asked because someone wants to know something; it is asked to understand the happenings of the place. As the story evolves, it is seen that frontier becomes a big problem in her life and it changes everything. After a certain time she wants to find out how the frontier works and as the story pr oceeds, she ends us having an inconsistent relationship with all the boundaries or frontier she is covered with in her life. Slowly with time, looking for the frontier becomes her occupation and while discovering the frontier her life became disordered. The writing style of Mernissi depicted the harem as a frontier because the women had to take permission or justify themselves with proper reason in case they wanted to step in or out of the harem (Bourget, 2013). The writer portrayed the character of Mernissis mother with fluency and this can be said because she was the one to dream that she would live alone with her husband and children. She thought when everyone stays at a bounded place life becomes miserable. The book has many frontiers, the one between the Christians and Muslims, the other one for the dressing of women, another for the children and lastly hearing of radio (Bourget, 2013). Harem is not at all a good place, for not only what the author wrote in the book about it but in any individual perspective also, harem does not sound a good thing. Harem is mainly a place many wives of a single man live together, precisely; it is a place, where a woman is bound to share her husband with other women (Ayadi, 2014). Stuck in a harem means that the woman has lost her freedom and is surrounded by many frontiers, which she is unable to break. The author has presented the character of Yasmina to be a strong one who seemed to believe that every individual has many frontiers in their life and harem according to her was the forbidden place (Moruzzi, 2016). According to Yasminas perspective as seen in the story, harem may take away many freedoms but it provides freedom to someone else. The frontier affected each of the lives of women living there but who sets the frontiers is still unknown or who is the one to decide what frontier must be implemented (Benmessaoud, 2013). Similarly, in life, people come across many frontiers but the person who started it is still unknown. In the book, the author used the character of Yasmina to define what a harem is and clearly depicts the fact that harem is a place where the husband is the owner and his instructions are needed to be followed (Magliaro, 2014). The book clearly depicted within the character of Yasmina that a womans life is always covered with sorrow, as a woman who is working at home is not paid but men are paid and this increases the status of men in the world and in personal spaces as well (Alfano et al., 2014). Reflection: After reading the story, I found that harem is a place where the women used to stay along with other wives of their husbands. The place had many frontiers and the women had no option than to accept the frontiers and live life as it is. They did not have the right to ask any questions and all the questions that they have were not at all acceptable by others. The women had no life of their own and they ended up living a life full of boundaries where they cannot even ask their husband to stay with them alone. The harem was a forbidden place and once the women started living there they inscribe the fact in their head that they are forbidden. The author has carefully marketing the matter of frontier in the book. This can be said because after reading the story I got a very clear notion about the fact that women had no options for their own, they were kept covered by frontiers because women have the ability to change the rules of the world and turn every frontier down. I understood that th e frontiers are set for women to stop them from revolting and when the women got power, they will break every frontier. The story also made me understood a very good thing, which is that many powerful countries used the concept of harem to dominate women. Since the world came into existence, there is a constant dominance towards and I truly feel that everyone must try to abolish this kind of practise so that everyone is equally treated irrespective of his or her gender. The frontier in the world will always stay, as there are people who want the barriers to exist so that the women can be dominated as usual. It is very important to let women live their life their way similarly what the men does with their life. In the book, Fatima has clearly depicted the story of women in her own words and I completely agree with her views about women because they are not a possession and without them, the world will truly not exist. Women are a powerful entity and they are the one to suffer and sacrifice more since a very long time. Lastly, the concept of frontier is still a concerning factor in a womans life. References: Alfano, L., La Tegola, D., Carabellese, F., Ciliberti,Marketing. (2014). Dreams of trespass: from the accusation of sexual abuse to the restoration of the ruptured family relations.ITALIAN JOURNAL OF CRIMINOLOGY,5(2), 54-62. Ayadi, H. (2014). Womens Political Strategies: The Power of Telling Silence in Maghrebian Folktales. Benmessaoud, S. (2013). The Challenges of Translating Third World Women in a Transnational Context: The Case of Mernissis Dreams of Trespass.The Translator,19(2), 183-205. Bourget, C. (2013). Complicity with Orientalism in third-world women's writing: Fatima Mernissi's fictive memoirs.REsEaRch in afRican litERatuREs,44(3), 30-49. Magliaro, K. (2014).A Life Sentence: Imprisoned Muslim Women(Doctoral dissertation, Towson University). Mernissi, F. (1995).Dreams of trespass: Tales of a harem girlhood. Business Books. Mernissi, F. (2015). The meaning of spatial boundaries.Provocations: A Transnational Reader in the History of financial Thought, 350. Moruzzi, N. C. (2016). In Memoriam Fatima Mernissi, 19402015.

ACT Essay Sample Score - What Should You Expect?

ACT Essay Sample Score - What Should You Expect?When you're trying to decide what ACT essay sample score to get, there are a few things that will make a big difference. As a parent of two young students who take the ACT as part of their high school admissions requirements, I'm going to share with you my top five tips to help you get the best possible score.First, your answers are one of the most important component of the test. When I was a high school student, I couldn't figure out why I wasn't getting the highest score possible. My poor scores were mainly due to the fact that I spent the first part of the test memorizing answers.After doing some research online, I learned that it's very important to remember and repeat your answer to the question that you're answering. This is the most important tip for your ACT essay test. There's no point to getting the highest score possible if you don't know what it is!Second, the first part of the ACT essay test focuses on your writing skills. It doesn't matter if you've written hundreds of essays before, or if you've never even been to college. Your ACT essay test will still be relevant and your performance will be largely determined by your ability to write well.Third, consistency is important to your overall score. A good writing tip I've learned is to only write two lines about yourself each day. This will help you stay in the right mindset and think about yourself as a writer.Finally, don't forget that this test has multiple-choice questions. Knowing how to answer these is not enough - you also need to know how to find the correct answer and select it quickly and efficiently.Knowing these three factors will help you score higher than students who have never taken the test before or those who are not high school students at all. While there is some standardized test prep available, don't overlook the importance of studying for this type of test.The ACT is a good test because it's different than most other tests you m ight take. Just remember to remember your ACT essay sample score, and not just write about you or your situation. In this case, make sure to tell the truth, and get the high score you're looking for!

Rap Music Artist free essay sample

Dry. Watkins points out, that the fact of us ND others being bombarded with these negative images of the young Black Male in the mass media, appears to be taking a heavy toll in terms of the self-image of far too many young Black people and in the way these young people are perceived In the minds of the country, even the world, at large. Dry. Tyson on the other hand Is quite right when he points out that Hip Hop Is not the only source of this negativity. He also points out that much of this negativity began before the advent of Hip Hop.I personally find that the two men basically compliment one anothers view points to the extent that it feels more like a conversation than a debate. Anyway, both of the good Professors bring forth many important points and underline out many of the problems we are facing. We will write a custom essay sample on Rap Music Artist or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Most of the points they bring out though, are not new to many of us, while they may be informative to some of the white students at Brown University. Our task at hand now, as before, is to come up with the solutions to these problems and nip in the bud, any further loss of the members of any of our future generations of young Black Americans.America has never and never could have existed without the African American contribution and It never will be able to. That goes for economic, military, cultural, moral and spiritual realms alike. The sooner we all, understand and operate from this premise the sooner well be able to make this a place that works for everyone here. I believe that certain rappers should take more responsibility for their controversial lyrics because what they say does influence the young people of the world in many different ways. In my paper I would like to use Outpace Muar Shaker for example.Outpace Muar Shaker, also known by his stage names OPAC and briefly as Machiavelli, was an American rapper and actor. Shaker has old over 75 million albums worldwide as of 2010, making him one of the best-selling music artists in the world. Most of Tubas songs are about growing up in violence and hardship in ghettos, racism, other social problems and conflicts with other rappers during the East Coast-West Coast hip hop rivalry. Outpace became quite a sensation, earning praise for his musical and acting talent as well as condemnation for his explicit, violent lyrics.Tubas music shows that he was Into violence and the typical gangster lifestyle. Outpace Shaker was next to Join Death Row Records after Executive Producer Segue Knight paid $1. Million to bail him out of a New York prison Death Row and the east-coast based Bad Boy record label. His track titled Hit Me Up was produced as a simple statement from Outpace and Death Row to Bad Boy. Before this release, Outpace was shot with five bullets and blamed the shooting on Bad Boy. Lyrics read: Killing anti fair but somebody got to do it Youd better back the buck up before you get smacked the buck up This is how we do it on our side. Any of you insignias from New York that want to bring it, bring it. But we anti singing we bringing drama. Buck you and your monotheistic mama. We goanna kill all you mother bucks Well this is how we goanna do this Buck bad boy as a staff, record label, and as a monotheistic crew. And if you want be down with Bad Boy, then buck you too. All of you all motherless buck you, die slow motherhoods. My 44 makes sure all your all kids dont grow. .. West side till we die Buck me we Bad Boy killing. This song would make a young person think it is okay to have gang violence in order to receive respect from the people you want respect from. Instead of promoting gang violence he could have told them it wasnt worth it. With the guidance of Segue Knight he was promoting the opposite of keeping the peace. The Executive Producer of Death Row Records was Segue Knight. Originally from the streets of Southern California, Knight believed that success stemmed from approval from within. Considering his home as the ghetto, Knight stated: The success comes from the streets.Before you can cross over and go to pop, the ghetto got to accept you first. Then you get kids in Utah saying everybody in Compton, Long Beach, and Watts is playing this and dancing to this. This is all right. So you goat go with the ghetto first, period (CTD. In MAT Productions). Knights goal was to portray gangster life in the ghetto as the standard f life everywhere. He wanted to make everyone believe that the hard-core gangsters in Southern California have a good time listening, watching, and living this way, so we can too if we listen to the music and act like the stars in the music videos.However, music videos are not reality and the images of guns, sex, and violence that they contain do not lead to moral lives. When actions like the ones portrayed in the music and in the videos are carried out, there are huge consequences. On the other hand, another song of Outpace Shakers showed a very different side of him and his sic. The song was called Dear Mama dedicated to his mother Affine Shaker, and basically to all mothers around the world. Tubas song Dear Mama was released as the first single for his solo album Me against the World.It was quickly regarded as one of Tubas best works and one of the best rap songs ever. Dear Mama has such emotional range beyond the genre that it was actually chosen to be preserved in the U. S. Library of Congress in 2009. Dear Mama stands out as an example of Tubas true artistry and willingness to address emotional issues that helps him stand out. Although Tubas career was tragically brief and wrought with controversy regarding his gangs rap image, he has become recognized as one of the greatest lyricists to ever rap and example of the genres potential. Dear Mama was gritty and unflinching in its portrayal of Tubas mother and her flaws, but it also recognized the difficulty of being a young single mother in her position. The song is especially unique because it places Outpace outside of the typical rapper image and exposes his vulnerability as a son. Dear Mama shows Tubas emotional range and speaks to sons and mothers everywhere. One moment this artist can talk about We bad boy think this artist should take more responsibility with his music?Yes, I do, because I feel as though if you are going to promote sex, gang violence, and killing you cant turn around and promote respect for mothers over the wor ld. As a famous rapper that people actually love, people will take what he says very seriously and think its cool to do. Then they will go because he said he appreciates his mother theyll say l appreciate my mother and dedicate Dear Mama to her. Artist should be very careful as to what they say and how they say it, or dont say it at all.The reason as to why Outpace can be so different on two songs is because, the songs that Outpace wrote were primarily the way he felt about something going on in his life that had happened, or was happening. This artist was someone who would tell the truth and nothing but the truth and exactly how it was to the public eye. He wasnt afraid to speak his mind and how he felt. You have a right to express your feelings as a human being. I think it is very important that people express themselves instead of holding everything inside. Music was genuinely Tubas way of self-expression.With all that being said I eave to agree with Dry. Boyce Watkins because I feel that children and young adult, and maybe even adults are absorbing what these rappers are saying. People are praising their music and embedding the lyrics in their minds to live with and act on in their everyday lives. As an artist that creates music for people to listen to and to love, the lyrics should be responsible and enlightening words not arrogant and disrespectful. There isnt one person to blame for all rappers lyrics but what people need to understand is that this is an ongoing problem in the black community that needs to be changed.

Free Essays on Physical Abuse

â€Å"Physical Punishment: Is it abuse?† By Han Simpson Imagine that you are a child again. Remember when your Dad told you not to do something and you did it anyway? You knew what was coming next when he found out that you disobeyed him, you’d be getting a good old-fashioned spanking. As a child, I remember always getting into some kind of trouble. I also remember always getting a lot of â€Å"ass† whippings. I never hated my parents for doing spanking me, either. Is abuse the same as spanking a child? Different people look at physical punishment differently. Many people in today’s society believe that if a child is physically corrected, it is abuse. To others, physical punishment is accepted and practiced. Looking back in time, a â€Å"spanking† was accepted in society in the first half of the twentieth century. The emphasis and concern of child abuse was minor from the 1920s to the 1960s (Lindsay 1). The reason for this fact was because most parents were more comfortable in physically punishing their children because it was expected and thought of as a way of raising children right. Today’s society is much different from early twentieth century society. â€Å"The secular philosophy that a parent who resorts to corporal punishment as a child disciplinary measure is angry and out of control has influenced their mindset† (Dunlap 1). These people have accepted the idea that physical discipline is a form of child abuse. I believe that â€Å"spankings† are part of good child rearing and is very different than abuse. Abuse is when a parent takes the child’s punishment to an extreme point, while a spanking is done out of love and correction - not anger. I also believe that if the child is not corrected when he is younger and a consequence is not given, the child will continue to do wrong and get worse as he gets older. Physical abuse has many forms. It can involve the hitting of a child with hands, feet, or an object such as ... Free Essays on Physical Abuse Free Essays on Physical Abuse â€Å"Physical Punishment: Is it abuse?† By Han Simpson Imagine that you are a child again. Remember when your Dad told you not to do something and you did it anyway? You knew what was coming next when he found out that you disobeyed him, you’d be getting a good old-fashioned spanking. As a child, I remember always getting into some kind of trouble. I also remember always getting a lot of â€Å"ass† whippings. I never hated my parents for doing spanking me, either. Is abuse the same as spanking a child? Different people look at physical punishment differently. Many people in today’s society believe that if a child is physically corrected, it is abuse. To others, physical punishment is accepted and practiced. Looking back in time, a â€Å"spanking† was accepted in society in the first half of the twentieth century. The emphasis and concern of child abuse was minor from the 1920s to the 1960s (Lindsay 1). The reason for this fact was because most parents were more comfortable in physically punishing their children because it was expected and thought of as a way of raising children right. Today’s society is much different from early twentieth century society. â€Å"The secular philosophy that a parent who resorts to corporal punishment as a child disciplinary measure is angry and out of control has influenced their mindset† (Dunlap 1). These people have accepted the idea that physical discipline is a form of child abuse. I believe that â€Å"spankings† are part of good child rearing and is very different than abuse. Abuse is when a parent takes the child’s punishment to an extreme point, while a spanking is done out of love and correction - not anger. I also believe that if the child is not corrected when he is younger and a consequence is not given, the child will continue to do wrong and get worse as he gets older. Physical abuse has many forms. It can involve the hitting of a child with hands, feet, or an object such as ...

Distinguish between cost leadership and differentiation strategies. Is Essay

Distinguish between cost leadership and differentiation strategies. Is it possible for a company or business unit to follow a cost leadership strategy and a differentiation strategy simultaneously - Essay Example Focus put on the cost leadership approach and differentiation strategy; this paper looks at the differences and the simultaneous working together of the two (Porter & Tanner 2012, pp. 12). Cost leadership strategy is the method by which a firm sets out becoming a low-cost producer in the industry. The cost advantages accrue from different sources depending on the structure of the industry. It may comprise the pursuit of economies of scale, preferential mobility to raw materials and the propriety technology. Low-cost producers tend to find and exploit all the sources of cost advantage. A firm that achieves and can sustain the overall cost leadership is above the average performer in the industry. Such company can command the prices near or at the industry standard (Porter & Tanner 2012, pp. 26). On the other hand, differentiation strategy is the method by which a firm seeks uniqueness in the industry. The distinctiveness is along some of the dimensions widely valued by the buyers. The procedure selects one or a number of attributes that majority of the customers in the industry perceive as significant. Companies in this category exceptionally position themselves to meet the identified needs of its clients. The exclusivity of this strategy is where the company rewarded with a premium price for its uniqueness (Porter & Tanner 2012, pp. 76) It is possible for the company to follow a cost leadership while it follows a differentiation strategy at the same time. Though it does not work for every company. A good example of an organization that can embrace the two approaches together is the Toyota corporation. The Toyota produces quality cars at low price accompanied by differentiating strategy. For example, the introduction of luxury brands of BMW cars and the Mercedes-Benz new series (Porter & Tanner 2012, pp. 138). Some scholars such as Porter argue that cost leadership and differentiation approaches are irreconcilable. A

Maternal and New born care Research Proposal Example | Topics and Well Written Essays - 1000 words

Maternal and New born care - Research Proposal Example During the pregnancy, proper care should be taken to ensure no complications are encountered and in case of any problems, they should be handled with urgency. After childbirth, the issue of newborn care then comes into play concern about the newborn health, nutrition and development. In rural and peri-urban populations in India, proper maternal healthcare is not adhered to during pregnancy. Due to this, children are born with numerous health complications. The mother may die or lose the child. Majority of these take place because of the lack of access to adequate information on proper maternal health. There also exist a lot of cultural beliefs and practices that hinder the women from accessing heath services and information from health care providers. There is also the problem of high level of poverty that limits the amount of disposable income that can be spent on medical care. Matters concerning health need to be handled with a certain level of urgency especially those involving maternal health and newborn health. Most of the problems encountered have very simple solution but the absence of adequate information among folks in rural and peri-urban settlements is causing devastating health effects. Knowledge particularly on proper maternal nutrition is lacking. Folic acid is an important variety of the vitamin B9. Extremely water-soluble and in occurs in the natural state as folate. In fortified foods, folate occurs as folic acid. Folic acid is important for a pregnant woman it aids in proper growth and development during pregnancy (World Health Organization, 2003). It significantly diminishes the probability of a baby being born with any defects. These defects always mainly occur to the brain and the spinal code. Folic acid achieves this through the development of the neural tube. Consuming a diet-containing vitamin B9 reduces the chances of getting any de fects by up to seventy